Skip to content

For Health Plans

Stop losing eligible members at renewal.

When a member loses coverage over paperwork, you lose the member, the premium, and the continuity of care. Kin Labs' agents complete the renewal end to end — and reach members through the family and the aide already in the home, which portals and call centers don't.

Starting in New York

The problem

  1. Procedural loss is not eligibility loss.

    Members who still qualify lose coverage because a renewal wasn't completed, not because anyone determined they were ineligible.
    Nationally, during the 2023–24 Medicaid unwinding, 69% of disenrollments were for paperwork or procedural reasons rather than a determination of ineligibility.
    — KFF, An Examination of Medicaid Renewal Outcomes and Enrollment Changes at the End of the Unwinding (2024)

    [PLACEHOLDER: New York and dual-eligible-specific renewal loss figures — do not publish until independently sourced.]

  2. Self-serve tools don't reach this population.

    Frail seniors with limited English or limited digital access don't complete portals or return call-center voicemails. The person who acts is usually the adult child.

  3. Human-staffed vendors don't scale and don't earn trust.

    Cold-calling a senior and asking for a Social Security number on first contact is not a trust model. It's why capacity and completion rates stay low.

How it works

  1. We identify members approaching renewal or at risk of lapse.

  2. Our agents assemble the required health and financial documentation securely.

  3. Our agents handle submission and government follow-up until the renewal resolves.

  4. We escalate to the family only when something can't be obtained without them.

  5. You get visibility into what's pending, submitted, and resolved.

What we don't do

  • We do not perform clinical assessments or decide who qualifies.
  • We do not replace anyone's health plan, home care agency, or aide.
  • We do not provide medical, legal, or benefits advice.

Where we're headed

Renewals are the entry point. Once we're the trusted agent inside the home, the same agents can take on the other tasks that keep members engaged with their care. That work is ahead of us, not behind us — today we do renewals.

Tell us how you handle renewals today.

No pitch. We're talking to plans now to understand how this works inside your organization.